Nowadays with the fast growining amount of information consumers are exposed, companies that are leaders of their market segments need to update fastly to drive innovations and overcome customer´s expectations.

Such sectors as food industry, cosmetics, paper shops and high-quality items have been linking their names to images and characters through licensing.

Esteves works of art are a wonderful option to segments that want to connect their image to the artist´s work cause his works of art are very easy to understand and is inserted in a very rich universe of colors, youth and good sense of humour.

For that reason, one of the largest wireline carriers in Brazil , Telefonica, published his work of art in its public calling card in a figure of 2 millions cards issued